Blackpool rebranding to attract 'sophisticated' holidaymakers

Over 50s looking for a budget-conscious way to recreate the sophistication of Paris could find a home-grown alternative in Blackpool this year.

The Lancashire and Blackpool Tourist Board is attempting to rebrand Blackpool for a more sophisticated audience this year, with a new Visit Blackpool TV and internet campaign intended to emphasise the holiday town's continental and French links.

It is hoped that the campaign will attract French tourists looking to capitalise on the strong euro, as well as allowing British holidaymakers to enjoy a classier and more urbane side to a town known for its rollercoasters and bright lights.

A Visit Blackpool spokesperson pointed to the Ballroom, the Sealife Centre and the piers as examples of its diverse appeal, also citing the improving food quality.

He said: "It is designed to appeal to a sophisticated clientele who are thinking, 'where am I going to go with my kids this weekend, why not Blackpool? There is a lot going on there'."

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