Britons 'too embarrassed' to ask for financial aid

Millions of people across the UK may be missing out on the benefits and grants that are available because they are too embarrassed to ask, according to a new report.

Welfare aid group Turn2us has revealed that 75 per cent of people have expressed worry over their current financial situation, yet fewer than seven per cent would consider applying for a charity grant to ease their burden.

Turn2us claims that this reluctance to accept help from outside may be responsible for around 14 billion in allocated state aid money going unclaimed each year.

Jolanta Lasota, chief executive of Turn2us, said: "Asking for help is not easy for anyone, but embarrassment shouldn't prevent so many people from getting money they desperately need."

Among the grants available to over 50s are the Cold Weather Payments made available to older gas customers by Age Concern and E.ON, which last winter assisted nearly 200,000 elderly homeowners with their heating bills.

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