Dating for over 50s 'is fastest growing segment'

More over 50s are turning to online dating than any other age range, an expert has said.

Dating for the over 50s is beginning to dominate the online market as older surfers are increasingly searching for love online, an expert has said.

Joe Tracy, publisher of Online Dating Magazine, told the Detroit Free Press that the "50-plus segment in the online dating world is the fastest growing".

The growth in over 50s browsing the web to find their perfect match is down to the fact that older people are using the internet more because they are often being pushed towards it by their adult children, the article suggested.

An increasing number of over 50s are also finding it harder to meet their ideal partner in the workplace or in social settings like bars, it said.

Echoing these trends, online dating site eHarmony saw a 20 per cent growth year-on-year in users aged 60 and above in the first quarter of 2009, which mirrored its overall 20 per cent increase in clients.

Meanwhile, 17 per cent of women and 16 per cent of men on are aged over 50.

Looking for friendship or romance? Click here to view our Dating section.

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