Established holiday destinations 'continuing to flourish'

Over 50s looking for a popular choice of holiday destination have been advised that established locations such as Spain, Greece and Egypt are continuing to maintain their appeal.

Research from Monarch Flights and Holidays has revealed that destinations such as the Costa Blanca, Crete and Sharm el Sheikh have seen marked increases in bookings compared to last year.

According to the Association of Independent Travel Operators (AITO), the established infrastructure at such locations has allowed them to remain competitive and attractive in terms of pricing despite the effects of the economic downturn.

Ian Bradley, a spokesperson for AITO, said: "They have lots of capacity and therefore its easy enough for them to cut costs if they can see they're having trouble selling their hotels."

Mr Bradley also suggested that the maturity of destinations such as Greece or Cyprus ensured they remain a safe choice for holidaymaking families looking to escape the gloomy British summer.

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