Finding insurance 'must be made easier for over 50s'

The British Insurance Brokers' Association has called for over 50s to be provided with more information on how to seek out appropriate insurance deals.

An industry body has urged the government to take action to provide easier access to insurance for the over 50s.

The British Insurance Brokers' Association (BIBA) has called for the introduction of signposting in order to help older insurance buyers to find affordable cover more easily.

It expressed concern that too many consumers who are shopping for insurance via the internet or telephone are being refused, leaving them unsure of where to seek appropriate options.

Graeme Trudgill, BIBA's technical and corporate affairs executive, therefore called for the introduction of measures that would see older people directed to independent sources of information, who can help them find cover that is right for them.

He said: "We believe it is extremely important that the government supports a system of signposting consumers to suitable protection from an appropriate insurance broker."

Last month, advice website recommended that over 50s look to shop around and investigate all the potential options when selecting financial products.

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