Four out of five skin cancer cases are 'preventable'

Over 50s concerned about the possibility of skin cancer have been advised that simple vigilance over skin protection is the best way to reduce the risk of the deadly disease.

Rebecca Freeman of the British Association of Dermatologists has stated that although more than 100,000 new cases of skin cancer are diagnosed annually, 9,000 of those instances are avoidable melanoma cases.

She said: "As many as four out of five cases of melanoma are preventable, therefore being sensible when out in the sun and taking just a few easy steps to protect your skin is vital."

The comment comes in response to the development of a new experimental skin cancer treatment that is hoped may be the first effective melanoma drug.

However, although Ms Freeman describes the development of the drug as "very positive news", she emphasises that using sunscreen and enjoying the sunshine sensibly remain the most important methods of combating the disease.

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