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Older Europeans embrace online social media



Older people in Europe are increasingly using social media to engage with their peers, a new study has found.

According to Forrester Research, more than one in three 43 to 63 year olds across the continent are regularly accessing content such as blogs and forums on the internet.

The study also showed that many are also choosing to upload their own content to the web, such as videos and music on sites such as YouTube.

However, Forrester Research identified a number of regional variations across Europe.

For example, only about one in three baby boomers in Germany were found to use social media on a regular basis.

By contrast, more than two-thirds of those in the Netherlands frequently access this type of content.

Rebecca Jennings, author of the study, commented: "The baby boomer generation in Europe [is] starting to integrate social media into their daily lives."




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