Over 50s turning to cosmetic tattoo treatment

Over 50s looking for a subtler means of cosmetic improvement are increasingly turning to a new type of tattoo-based "permanent makeup" treatment.

Sydney's Daily Telegraph reports that the tattoo procedure involves subtle colouration being added to the second layer of skin on the brows, eyes or lips to provide a subtle and natural makeup-style effect.

According to cosmetic tattooist Val Glover-Hovan, the semi-permanent treatment is proving popular with older women as it provides a convenient way to look their best at all times.

She said the technique "gives them much more self-confidence", and stated that although many people initially had doubts about tattooing, it has become increasingly accepted by the mainstream in the last decade.

Last month, a study by analysts from Research and Markets demonstrated that an increased mainstream interest in cosmetic enhancement techniques had helped the UK's surgery industry to grow by 8.7 per cent in the last year.

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