'Strong summer' predicted for domestic tourism

More and more over 50s are putting aside plans for a foreign excursion in order to rediscover the holiday potential of the UK, according to new research.

Figures collected by Travelodge have revealed that 32 per cent of Britons are planning a domestic "staycation" holiday, with the beach, the countryside and theme parks ranking among the preferred destinations.

Ian Bradley, a spokesperson for the Association of Independent Travel Operators, said that although finance and unfavourable currency rates are likely playing a part in this trend, there remain plenty of positive reasons for holidaymakers to stay home.

He said: "People do appreciate what is on their doorstep. It looks like we might have a nice summer and I'm sure that maybe influences people as well."

Those still set on holidaying abroad need not feel left out, however, as Mr Bradley forecast that the overseas travel market will remain healthy as well, with falls in booking rates likely to be "not nearly as bad" as many have predicted.

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